Home Instead Senior Care, Birmingham

In the News

Wednesday, April 21, 2010

Home Instead Senior Care®

To us, it’s personal®

In the News

As the world’s largest source of companionship and non-medical home care services for seniors, Home Instead Senior Care network is the organization that seniors and their families rely on for trusted, consistent care. And others have taken notice: Over the years, we’ve been sought out as a respected voice on senior issues, including aging in place, at-home care, Alzheimer’s and dementia concerns, as well as an advocate for this growing segment of our population. Here’s just a sample of the national media—representing many interests and industries—who have called on our experience and expertise:

TIME magazine on Home Instead Senior Care Co-Founders Paul and Lori Hogan: "With people over age 65 rising from 7% to 15% of the world’s population by 2050, Hogan and his wife Lori were the first to franchise a new senior-care niche: non-medical companion caregivers." Source: TIME magazine, September 14, 2009

Woman’s Day magazine quotes Paul Hogan, Home Instead Senior Care Co-Founder and coauthor of the bestselling book, Stages of Senior Care, about discussing senior care options: “Use the 40/70 Rule…When you are 40 or your parents are 70, talk to them about their preferences.” Source: Woman’s Day magazine, March 2010

Kiplinger’s Personal Finance interviews Home Instead Senior Care client Charles McCarthy and CAREGiver Ron Murphy: For McCarthy, the interaction provides a welcome break in what would otherwise be a solitary day. “Ron and I get along great. We share the same sense of humor,” says McCarthy. Adds Murphy, “It’s like working with a friend.” Source: Kiplinger’s Personal Finance magazine, November 2009

The New York Times interviews Paul Hogan, Co-Founder and CEO of Home Instead Senior Care, about his family’s experience in providing care for his grandmother and subsequently starting a senior care company: “My family had learned that it’s one thing to prepare a meal for a person who lives alone, but it’s something else entirely to have someone there to encourage them to eat it. Having someone there to remind people to take their medication is also helpful.” Source: The New York Times, February 14, 2010


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